Spreading the
joy of baking.

Engaging millions of consumers with original recipes that feature Red Star's line of premium yeast.

Using fresh and savory recipes to inspire a love of baking with Red Star.

We identified Red Star Yeast's unique proposition as the home kitchen staple and recognized the need for a differentiated positioning that would drive brand recognition. Bridging the gap between storytelling and commerce was key, and Eitan Productions looked at original content as a method of integrating the branded culinary content into its digital experience.

Here's the outcomes.


The total number of times our audiences consumed the content


We reach consumers across the world in every region, market, and demographic


Our campaigns reach strategically targeted consumers in every desired demographic


Serving syndicated content to consumers on every platform and in every format