We identified Red Star Yeast's unique proposition as the home kitchen staple and recognized the need for a differentiated positioning that would drive brand recognition. Bridging the gap between storytelling and commerce was key, and Eitan Productions looked at original content as a method of integrating the branded culinary content into its digital experience.
The total number of times our audiences consumed the content
We reach consumers across the world in every region, market, and demographic
Our campaigns reach strategically targeted consumers in every desired demographic
Serving syndicated content to consumers on every platform and in every format